Monetizing his website or blog is the wish of many bloggers and web entrepreneurs. This is the dream job for many, in order to gain your financial independence, but also for the freedom that this job offers.
Like them, you have a site and you want to earn some money with, even a lot and to be able to live from it.
How much can we make? How long will it take? And above all, what are the solutions to monetize a blog? Those are the questions you are asking yourself and that I will answer in this article.
Let’s start right away by demystifying it a little bit. If you expect to earn money quickly and easily, I’ll arrest you right away! Blogging is not the best way to achieve this.
Creating and developing a blog or site that generates thousands of euros per month requires regular work over several years. So it’s better to have a job next to it at least initially.
Simply because most of the work is based on natural referencing and your ability to produce quality content. Especially since you have to take one thing into account: the potential of a website or blog can vary greatly from one niche theme to another. Of course, a personal development coaching blog doesn’t monetize itself in the same way as an e-commerce site or a video game blog.
So forget about the false promises like “Earn 10,000 euros a month with Shopify or dropshipping”. This kind of thing that we see blooming all over the net and that are actually bait to sell you formations more or less phony. If you are interested in this topic, I have also written an article on the mystification of dropshipping here.
The principle of monetizing a blog
Monetizing your blog means you’re turning your audience and content into a source of revenue. To earn money, make cash, money, no matter what you name it.
In short, the purpose of blogging is to convey information on a topic. By attracting as many visitors as possible, creating content that is interesting and relevant to its readers.
From there, it becomes possible to monetize the blog.
Moreover, the principle is slightly different for a website, if the goals of attracting ever more visitors and earning money are always present, the goal is to sell a service or a product.
In any case, it is a job that is open to all even if it is necessary to have acquired certain skills:
- The mastery of natural referencing, because without it no visitors (traffic) and therefore no revenue.
- Write relevant, interesting and quality content
- Master the language in which you write, do not make spelling and grammar mistakes. Although a shell in a paragraph this happens to everyone. On the other hand 3 fouls in a sentence it passes immediately less.
- Know the basics of webmarketing. Attracting visitors is good, but loyalties and bringing them back regularly is better.
- Use social networks and emailing to viralize your content.
Of course all this is learned and most bloggers have trained in all this over time.
9 Ways to monetize your blog or website
There are several ways to make money from your blog or website. Keep in the end of the day, however, that to generate revenue with your site, you should not limit yourself to a single technique. In fact, you will have to use two to three different levers to make your business profitable. From the most classic to the most original, let’s now see the main levers.
1 – Online advertising or display ads
This is the easiest lever to set up and effortlessly on your part (apart from the basic configuration) to monetize your site.
Indeed, its principle is very simple: you post advertising inserts on your blog and you earn money for every click made on this ad. This is called the CPC (cost per click), it is a widespread lever and largely dominant advertising on the Internet.
To do this, you must apply to Google Adsense, which is the leader in this area. Then once your site or blog has been validated, you will be able to customize the ads. For example, by choosing the type, format, and strategic location on your site.
Not only is it very simple to set up, just copy and paste a script to place in the source code of your site, or via a plug-in on your blog.
But in addition, it generates revenue automatically and you have nothing to do.
The cost per mile or advertising display means that the amount of your compensation is based on a thousand impressions or 100 ad displays during your blog visits. The gains here are quite varied.
It is also possible to offer advertising sites directly on your site by negotiating with advertisers. The goal is to offer a monthly rate based on the location and size of the advertisement. This method may be much more interesting than the CPC and the CPM.
The advantage with advertising is that revenues are constant and exponential. That is, the more visits you have to your site, the more clicks it will generate and therefore more commissions each month. In order to guarantee attractive revenue, note that you will need to select advertisers related to your theme. For example, if you sell baby accessories and your inserts run beer commercials I doubt that moms are interested.
So if your blog generates a lot of traffic the revenue will be interesting. On the other hand if your site has low traffic it will be less profitable. Count about 70 euros for 10,000 visits per month.
Finally, it must be taken into account that:
- A click pays between 1 cent and 1 euro, so it takes a lot of visitors.
- The click-through rate on ads is quite low: for 18,000 pageviews per month, only 1% of your readers click on ads.
- 30% of Internet users own an ad blocker
- Don’t abuse advertising by offering inserts everywhere. You could cause the bad reputation of your site.
As I said earlier, you cannot use advertising as the only lever for monetization. It will absolutely be necessary to pair it with another method to make it profitable.
2 – Monetize a blog with affiliation – Affiliate Program
Affiliation is a very effective and easy-to-set monetization lever. Simply promote products or services by including a link or banner on your site that refers directly to the page of the partner concerned.
As soon as a reader of your blog clicks on the link or image and registers or buys, you earn a commission. This is called lead pay, this commission varies from a few cents to sometimes hundreds of euros. It all depends on the type of product or service presented, the more expensive it is, the higher your commission.
For example, software for professionals or travel is very interesting to promote. Because the commission sometimes rises up to 60% of the price and above all the margin on these products or services is high. So companies can afford to pay you with a substantial commission.
In fact, there are two ways of doing affiliation.
It is a company that connects advertisers and publishers (blogs). This allows you to choose from the advertisers present, the ones you want to promote. There are many sectors and a wide range of partners. The idea is to choose the ones that match the theme of your site and your audience to get your readers to click.
The best affiliate platforms are:
The interest here is a wide choice of partners and above all everything is automated.
In this case, you do not go through a platform and you enter into a contract directly with the company concerned.
Amazon’s partner program is fine for that.
In order to maximize the click-through rate on your affiliate links, the best thing is to write articles about the products or services in question. In this article, you can submit a full test, or your opinion. But also make a comparison between several products, or why not a list on a specific theme.
Another option is to send email to your subscriber list. In this email, you promote the product or service containing an affiliated link. It is also possible to make affiliation on social networks, the principle remains the same.
In addition, affiliate platforms provide promotional kits that typically contain: affiliate link and images or banners in multiple formats to be integrated directly into your site, email or networks.
The secret to success with affiliation is of course to have a substantial monthly traffic. If your site generates 3 visits a day, forget it’s not worth it. But also to know how to properly contextualize your product placement.
It’s best to talk about products or services that you use, that you like and especially that you will know how to sell to your readers. Of course, these products need to be of interest to your audience, to understand your banners or links in the body of your articles or messages.
How the affiliation works
As a blogger you are an affiliate who collects a commission for every lead you provide. This commission depends: the type of product or service, the traffic generated by your site and the price that the advertiser has obviously set. Each partner provides you with a link with a tracker who automatically registers the registration or purchase and thus allows you to calculate your remuneration.
3 – Sponsored Link
Sound articles are an effective way to generate revenue with your blog. This technique consists of writing and/or publishing an article about a product, a service or even about a site. In exchange for this content and a link to the site in question the advertiser of course pays you.
Especially since the price of the item depends on several factors:
- The notoriety of your blog
- The theme,
- The number of monthly visits
- The number of words in the article
This means that an item can earn you between 30 and 1,000 euros.
In addition, there are a number of platforms that provide opportunities for sponsored items. It’s very simple you just sign up, create your profile, describe your blog (theme, editorial line, traffic, etc.) and then the platform will contact you as soon as an opportunity arises.
Personally I recommend the following platforms that I think are the most reliable, but also the best known:
- SEMjuice (This is the one I use and I’m very happy)
In order to generate revenue with sponsored items, it takes some good practices.
First, your site or blog must generate traffic of at least 9,000 visits per month. Otherwise your blog may be rejected by the platform, because it then has no interest for advertisers.
Secondly, you will absolutely have to accept only articles related to your theme. They must be consistent with your editorial line. Otherwise you risk disinteresting your readers and penalizing your referencing. Because the more you cover themes, the harder it will be for you to position yourself on Google.
Third, don’t abuse sponsored items. They must represent about 10% of your site’s content. This is so as not to lose the interest of your readers or to distort your site.
4 – Selling products or services to monetize your blog/website
Selling online is definitely the most interesting way to monetize with your site or blog.
The goal is to offer products or services related to your blog theme. Have you ever noticed that many companies have a blog? This is called content marketing. Which consists of producing blog posts allowing the acquisition of many visitors and the sale afterwards .
In short, you can sell physical items (jewelry, ready-to-wear, gift idea, etc.) digital items (ebook, software, digital resources, etc.) or services (video creation, web writing, plumbing, etc.).
Even if it requires a lot of work on your part, the return on investment is far greater than anything you can try to make money online.
In addition, online sales coupled with blogging greatly increase the value of your blog and differentiate you from your competitors.
So you have to create compelling sales pages with a quality offer, put call-to-action buttons, why not an online payment system if needed. Afterwards, do not hesitate to promote your offers on your site, your social networks, by email, etc. However, you’re going to have to train a little bit in communication and marketing to make your online business work.
4.1 – Selling e-books
The sale of ebooks or e-books is a popular monetization way with specialists and bloggers/editors. This is ideal because it is easy to create and you can set the price yourself. But it’s also a low-risk method for your visitors, especially since they can judge the value of your content directly on your blog before you buy.
To sell an ebook you have to of course:
- Offer free content through your articles
- Direct your visitors to your ebook with calls to action
- Promote your ebook on social networks, your subscriber base by email, or as a source of information on other websites.
- You can also put your ebook up for sale on Amazon Kindle, Fnac, Gumroad, Podia and other e-book distribution platforms.
4.2 – Coaching
People often want more than advice in a book or on a blog. They want to be accompanied and given personalized advice. That’s why they turn to coaching or individual advice.
Consultation or coaching is a widespread business model and allows to monetize a site or blog already well provided with content.
Since you already have the ability to use your skills to help others solve their problem, coaching will be able to provide you with an additional source of income.
Other advantages are that coaching adapts to all areas: marketing, online sales, business creation, sport, health, romantic relationship, etc.
4.3 – Selling physical products
Another way to monetize your blog or site and that is popular among entrepreneurs is the sale of physical products or e-commerce. Some bloggers start by writing articles on a specific topic before launching their own brand later.
The blog allows you to demonstrate your expertise, give advice and tips. But especially the blog, makes it easy to generate traffic on your site and that’s why so many companies, any sector combined, have a blog.
4.4 – Selling digital products
Many companies offer to solve people’s problems with software or digital downloads.
For example, if you give people free advice to improve something and they always ask for more, then you probably have a business idea in your hands.
Do you know how to code, write, create software, templates and themes? Don’t waste your skills and put them to good use by selling your skills.
Or do you have a talent for making music? Sell your titles. Are you a Photoshop pro and often create templates? Sell them!
5 – Sell online courses
One of the ways to monetize your site and that can be really interesting is to sell courses online. You don’t have to be an absolute expert to teach something.
Just know more about the subject than your students and know how to present it in the most useful way possible. You don’t need to have a degree to teach people how to cook, tinker, or even how to seduce. Even if sometimes a certification can give you an advantage, ultimately it is your experience in this area that counts.
If you know how to cook better, sell better, write better, or even master software than most people and you know how to teach it so that it is useful then nothing prevents you from creating your courses.
The market is full of opportunities and Internet users are eager to learn more and more. Also if you already have a website or blog you probably know some of the problems your visitors face. All that remains is to create your courses to teach them how to solve this problem.
6 – Ask for donations
While donations are usually associated with charities or non-profit organizations, some bloggers do not hesitate to use the generosity of their readers as a lever for monetization.
And you might be surprised, because people can give more easily than you think especially when it’s a good cause. Sensitive subjects such as animal cause, ecology, disability, etc. affect feelings more easily and are therefore more apt for donations, but we must not stop at these sectors.
So we find the site You have not 1 PO dedicated to the game World Of Warcraft (WOW for intimates) but also Adblock the leader of the extensions of blocking ads on browser.
Finally, on the technical side, a simple button PayPal is enough for the collection of donations. Otherwise you can also count on WordPress plug-ins or the Prateon platform.
But remember that this means publishing high-quality content, useful information, an indispensable open source tool and a very loyal community. And all this is only possible with a lot of work and time.
In short, you’ll spend a lot of time working and researching to create ultra relevant content that you give away for free. And don’t just write 500-word articles every week. Provide a real work of QUALITY.
To provide you with free articles on The Box to The Under I easily spend 4 hours or 3 days to write only one article. And it’s not the only blog I own, so I let you imagine how much work it represents to live it to the fullest.
7 – Monetize a blog with paid subscriptions
Blogging also allows you to set up a subscription system to monetize your blog. When your visitors are sufficiently interested and return regularly they may then have access to premium content for a fee. However, this solution still requires a fairly large traffic.
Another tip, tackle a specific topic, inaccessible or difficult to find on the net. So you will create a need for the user who will then have no choice but to subscribe to a subscription. Then you will be able to choose between content in the form of an article or a video format whose relevance is undeniable. It may be training on a universe that you master, tutorials, tools or software, etc.
Keep in mind that this content must bring real added value, you need to meet a particular need. The industry has no shortage of examples: Amazon Prime, Spotify, Premium YouTube and all the major magazines and newspapers have their digital subscriptions.
8 – Podcasts
Podcasting has been on the rise since the health crisis. More and more people are listening to this type of product all over the world. So if your blog already has a lot of content you can turn them into a paid podcast for people who don’t want to read. Because audio is consumed faster than a blog post.
The podcast is also a format in which you can talk about companies or products and advertisers are willing to pay you for it.
To make a podcast, you need:
- A microphone
- A helmet
- Audio editing software
- A podcast hosting solution
- A video conferencing solution if you’re doing interviews.
9 – Sell your email data base
I put this technique last because in my opinion it is not always fair. I mean personally I don’t like receiving emails from out-of-nowhere companies that want to sell me something when I’ve never shared my email address.
It certainly speaks to you because it happens to all of us at least several times a year. Simply because some companies, with whom you have communicated your email, have no qualms about selling your address to a partner. And sometimes, even, without asking for your consent.
In short, you have a site or blog with interesting content, people sign up for your newsletter, sometimes they fill out fields to download a white paper for example. Or your theme is mobile telephony for example and you propose a form to have mobile offers.
And so you have an email address base, with information about the person that you can then resell via a lead platform. In turn this platform will sell these addresses to companies able to meet the needs of your visitors.
This is a technique that can be applied in many sectors and generated about 10 euros per leads. But beware, you may be frowned on by your readers! Most importantly, you do not have the right to sell their data without their explicit consent, in accordance with the laws of the RGPD.
When to start monetizing your blog?
Yes, this is the question we often ask ourselves when we want to monetize our blog. To answer you, there are no real figures regarding the traffic or the size of your email base. In fact, it all depends on what you sell and how you sell it.
On the other hand, as I said earlier, there are imperatives:
Getting regular traffic: If your site generates 2 visitors a day, I like to tell you that it’s dead. But there is also no need to generate tens of thousands of visitors per month. If you have a thousand visitors a month it’s already good and you know that at least you do something good.
Increase the size of your email list:Again no need to have millions of subscribers. A small list of very loyal subscribers works just as well. But between us the more subscribers or qualified leads you have, the better.
The monetization of a blog or a website is the dream of many. However, many bloggers fail. Because blogging alone doesn’t generate revenue unless you implement a monetization strategy that works.
High traffic every month doesn’t mean you’re going to be able to monetize your blog/site especially if your audience doesn’t match what you’re selling. That’s why we need to understand the numbers, follow their evolution and have a lot of determination to work hard to make the project work.
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