In a constantly evolving economy, strong, dynamic marketing and sales skills are equally essential. John Jantsch, author of Duct Tape Marketing and the upcoming Duct Tape Selling, is ready to equip you with the tools you need to think like a marketer and sell like a superstar. During this workshop, you’ll learn how to shift your thinking about the relationship between sales and marketing. John will cover ways to leverage customers’ dependence on word-of-mouth, personal recommendations, and internet research when making purchasing decisions. You’ll also learn how to build a competitive edge by positioning yourself and your company as an expert provider of a niche service. John will introduce you to the Sales Hourglass, a tried-and-true sales process that allows you to educate customers more clearly and effectively about your company’s unique offering. This course will energize and equip salespeople, marketing professionals, and small business owners to sell more and sell better.
- Access 22 lectures & 10.5 hours of content 24/7
- Change the context of sales
- Define your ideal customer & create your ideal customer persona
- Develop a total content toolbox
- Mine social networks
John Jantsch is a speaker, marketing consultant, award-winning social media publisher and author of two Wall St Journal best-selling books – “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide” and The Referral Engine – Teaching Your Business To Market Itself. After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.