Choosing an e commerce platform It is far from being an easy decision. Some of them offer better prices, while others are known for their beautiful templates. From Shopify to WooCommerce and Squarespace to BigCommerce, everyone has pros and cons. But if you want to guarantee a smooth interface and make sure you get amazing themes, it seems you can’t go wrong with BigCommerce.
The price is quite competitive and BigCommerce has been known to help you become a bigger company. In this BigCommerce tutorial, we will talk about how to launch an online store with BigCommerce, along with some tips for adding products and testing your store.
ᐅ The latest BigCommerce Tutorial on the launch of an online store
BigCommerce has a free 14-day trial without requiring a credit card. Therefore, you can navigate to BigCommerce website and start to see if it is the right platform for your business.
ᐅ Step #1 of our BigCommerce Tutorial: Create an account with Bigcommerce
Start the process by going to BigCommerce website. Feel free to look at the wide range of resources and supporting documents provided on the site. You can also check things like prices and features, which guide you to make an informed decision about whether BigCommerce is right for you. After you’ve decided that you like Bigcommerce, it’s time to walk through our BigCommerce tutorial so you don’t make mistakes along the way.
Once you’re on the BigCommerce homepage, click on the Start button. You will notice some other buttons that do the same. For example, you can choose the Start your free trial button and it will take you to the same page.
Now is the time to create your BigCommerce account. The first window asks for your email address. Make sure the address is accurate, since certain important information (such as your login data and the website link) is sent to that particular email address. Please note that you can change this email later in your profile. Now, click on the Continue button to store details.
The good thing about this BigCommerce is that it doesn’t ask for any credit card information to open an account. This way, you can try the main features and then publish your store when it’s ready.
In the next window, type the name of the store you want. If you are not sure how to call your online store, try to think of something that comes close to the end result. Just remember to adjust this when you really think of a name, since this name is displayed in some areas of your website.
Create a password for your account. You will be logged into your BigCommerce dashboard with your email address and password.
Enter your first and last name in the fields that request it. BigCommerce also requests that you enter your phone number. In my experience, this generally means that you can receive a call from a vendor or someone from the technical support team who wants to help make sure your site is launched correctly. Finally, BigCommerce asks about the size of your online business. This really does not affect the operation of your account, so you can say that you have no sales or specify the amount of sales you have had in an old site. After that, click on the Create your store button to continue.
You can skip the following chart if you wish, but for this BigCommerce tutorial, we will go through all the steps so that you know exactly what it is worth completing. The first drop-down menu asks if you already have an existing website or not. The reason why this could be valuable is because the BigCommerce technical support team could call you and ask if you want to receive help transferring your website to the BigCommerce platform. If you do not have an existing website, simply select the “No” option and you can continue.
You can also select what you will sell on your website. For example, you can select jewelry or clothing or anything else from the long list of industries. Finally, BigCommerce asks what best describes how it currently sells its products. If you mainly sell through online markets such as Amazon and Etsy, do not hesitate to specify it. If you have never sold anything online in your life, you can also mark it. After that, click on the Finish button to start building your store.
ᐅ Step #2: Add a topic
You’ll notice some things when you land on the BigCommerce board. For example, you have the option to choose your BigCommerce plan and choose a URL to publish the site online. To begin, I would recommend building your site and getting used to the configuration before you start paying Bigcommerce. The good thing about the board is that all the necessary requirements for a store are described on the home page. Therefore, you can click on the button to customize your theme, or you can start by adding products. You will also find helpful support documentation and case studies.
In this BigCommerce tutorial, we will begin by adding a theme and customizing it to make it look suitable for your own business and industry. Navigate to the sidebar menu and click on the Store option. Then, choose the My Topics tab. This takes you to an area that allows you to select from a wide range of pre-built themes.
BigCommerce offers dozens of free and paid themes to choose from. Feel free to change the filter bar so you can only view free themes or certain topics from specific industries. In my opinion, it is better to look at paid items, as they are better designed and seem to have more options that are more suitable for a modern online store. That said, some of the free themes are still quite beautiful and can be useful for a small business with a limited budget.
In this tutorial, I choose the fashion and jewelry category, while choosing the filter for free themes. This comes down to some decent looking templates that fit only the industry I want.
What is also interesting is that you do not necessarily have to choose a theme created for your industry. If you enjoy designs from a different industry, it is still possible to customize the theme and add all your products to suit your own business. For example, I noticed a topic that seems to be for selling furniture and another that has coffee products. Both are minimalist and modern, with plenty of white space, which is exactly what I am looking for. All I would have to do is exchange the sample products for items I plan to sell.
When you find the correct topic, click the View button in my themes.
ᐅ Step #3: customize your BigCommerce theme
When you return to the panel, you should now see the topic you just selected as the current theme of the site. Click on the Customize button to start editing your theme.
In the customization area, you will see several menu tabs, such as styles, global, homepage and products. We will not see all this, but it is important that you at least click on them and understand what customization options you have before launching your online store.
For example, if I had to click on the home page menu tab, BigCommerce reveals several check boxes and color settings that apply directly to my home page. So if I wanted to remove the carousel, it would only take the click of a button. There are also several options for editing colors for elements such as text, indicators and arrows. As mentioned earlier, these colors apply to your brand and should be adjusted as necessary.
ᐅ Step #4: Add You Logo
There are several brand configurations that must be taken into account, but inserting a logo is one of the first things to do. In the store menu, click on the logo button.
This page asks if you want to enter text to display it as your logo or if you prefer to upload a custom image to use as your logo. As you can see, I uploaded the Ecommerce Platforms logo and decided that I would like to optimize the logo to fit my theme. You also have the option to adjust the position of your logo by starting the theme editor.
ᐅ Step #5: Create and view products
To create your first product, go to the Products menu item and then click Add.
Here you can see all the sample products that were added for your theme. However, if you want to upload your own products, click on the Add button at the top.
This is where you will start adding the details of your product. Enter the product name, the default price and then select in which categories you want to place the product.
Scroll down the page to write a description and select if your product will be visible in the online store.
It is also important that you upload images of your products to provide multiple views of the article to your customers.
We will not review all product configurations in this BigCommerce tutorial, but we recommend that you click on each menu item, such as Variations, SEO and Purchase Quantity. Be sure to save your product when finished.
ᐅ Step #6: test the interface of your BigCommerce Store
The control panel has buttons to preview products in the interface.
You can also view their entire website to decide which elements look good.
The final step of our BigCommerce Tutorial
The last step is to compare plans and choose your URL. After this, you start paying a monthly fee for the tools for creating websites and hosting. You can also launch your store and start selling.
Are you ready to launch your site?
In this BigCommerce tutorial we cover everything from creating an account to adding a product. If you have any questions, let us know in the comments below!
And don’t forget to take a look at our critical BigCommerce for more information about the platform.