HubSpot CRM is a software that is used to implement inbound marketing strategies. Known thanks to its founders Brian Halligan and Dharmesh Shah, creators of the inbound marketing concept, this tool has become popular among professionals in the marketing and sales sector. But why? What is HubSpot exactly for? How does it work? Keep reading to solve all your doubts regarding this tool.
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✅ What is HubSpot?
HubSpot was founded as a company in 2006 by Brian Halligan and Dharmesh Shah when they finished their studies at the Massachusetts Institute of Technology (MIT), one of the most important technology universities in the world.
During their student period they realized that the way in which people bought was changing radically and that consumers no longer wanted to be interrupted by commercial actions.
Based on this original idea, the inbound marketing philosophy and methodology that we have talked about so much on our website was created, and HubSpot was the software created by them to implement and implement it.
ince then, HubSpot has enjoyed spectacular growth: in 2014 its public sale offer was made and currently it has more than 60,000 customers spread over more than 100 countries. Currently, his team is made up of more than 2,700 people and has 8 offices worldwide.
In InboundCycle we are Diamond Partner of HubSpot , and we are closely linked to them since the beginning of our agency, since we also use the prestigious tool for our strategies and clients.
We do it mainly because we consider it the most powerful and most complete tool in all aspects, so it adds value to our marketing actions.
✅ How does HubSpot work?
Although it started being a software dedicated exclusively to the marketing sector, it was extended to sales with the creation of the CRM and the functionalities focused on the commercial teams. More recently, inbound services have been added, which closes what Hubspot calls the flywheel.
As you can see, HubSpot covers all areas to work to grow our business: get new business opportunities, close these opportunities in new customers and offer excellent service to have satisfied customers who recommend us to new customers.
This wide offer is based on studies that determined that the main motor of growth of the companies is the mouth-ear of the clients . A satisfied customer can be more beneficial and impactful for our company than commercial actions or advertising.
Therefore HubSpot has the following tools and functionalities:
✅ HubSpot CRM: What is it?
The HubSpot CRM is the backbone of the platform, as it hosts the database of contacts that can be records, business opportunities and customers (among other types of contact). On these contacts we will do marketing, commercial and service actions depending on the phase in which they are.
On the one hand we have individual contacts, organized by a unified registry with all the information we have about each of them. This includes both the explicit information (the data that they have left us on forms, that they have communicated to us in calls, emails, etc.) and the implicit information, that is, their behavior and interactions. With these contacts we can also create lists and filters to group them and do block actions.
Therefore it allows us to go into the detail of each contact separately, or have information and take action on a large scale.
Those contacts that advance through the funnel and become business opportunities are added to the Pipeline, the other functionality of the HubSpot CRM that allows us to see in which phase of the sales process each one of them is.
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✅ HubSpot Marketing Hub: what is it?
The objective for which the platform was originally designed translates into the set of marketing tools offered by HubSpot.
This set of functionalities includes everything we need to execute an inbound marketing strategy , which allows us to attract and attract people interested in our business that will become potential customers.
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The Marketing Hub also offers us tools to convert these people who visit our website into registers , such as the tool for creating CTAs or forms, and also to automate actions and qualify these leads, such as the email marketing tool or of marketing automation.
As we can see, the HubSpot Marketing Hub allows us to start up a marketing machinery that will consist of a content channel through which traffic will arrive, which we will convert into records and we will work on them to transform them into commercial opportunities.
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