Do you want to create your own online store from scratch but you do not know where to start and you are not very clear which platform to use?
The most complete shopify guide to create your online store with a 90 days free trials. i mean 3 months free..
Although I am a strong advocate of WordPress , in this tutorial I will explain step by step and in great detail how to use an ecommerce platform to create shopify online store starting from zero. In this way, you will be able to compare and, from there, you choose what suits you or gives you greater advantages for your project.
What is Shopify
The truth is that today, Shopify is one of the most used e-commerce platforms in the world.
Currently, there are more than 600,000 businesses that use this software to sell their products and services online.
As with WordPress, Shopify is considered an ideal platform for beginners or people without too much technical knowledge, which are already more necessary in the case of ecommerce platforms such as Prestashop and, above all, Magento.
Shopify technology allows you to manage your online store without hiring a hosting or web hosting , and also, if you wish, without having your own inventory of products to sell.
Later we will see the implications, both technical and operational and economic, that all this implies.
But now we are going to analyze in depth how Shopify is and how it works
How to register in Shopify
As soon as you land on the Shopify website you will see that you have a free 14-day trial period .
Unlike other online tools, in this case they do not ask you to add your credit card information, which is very good to be able to test the system and see if it convinces you without having to pay anything or having to unsubscribe.
Web de Shopify
To access this trial period you must enter an email, a password and the name of your store.
Shopify trial period
Once you have provided this information, start the creation of your online store.
They will request information about your business, but you are not obliged to give it if you do not want it.
They ask you if you are selling already, but not online; if you are just getting familiar; if you sell with a different system or if you are not yet marketing products.
In addition, they want to know the strip in which your current income moves, in case you have them.
Finally, you have the option to indicate if you are creating the store for a customer.
Shopify store creation process
If you answer, based on your answers, other options will open that will allow Shopify to offer you help to better focus or define your project (create your logo, think of names for your business, a free online seminar, find products to sell, etc. ).
Since we want this tutorial to be from scratch, we are going to indicate that we are getting familiar with your software and that we have not yet generated revenue.
The next step, before going to the management panel of your store, is to indicate your personal data and a business address.
Shopify payment details
Now, yes, you are directed to the management panel of your online store, where you can see the days that you have left the trial period and access any of the menu options.
First steps in Shopify: Add products panel de Shopify
Following the order of the startup tips, we will go first to “Add product”, where a form opens with the fields to add items that we want to sell:
Add products in shopify
If you already have products to sell, you will only have to fill in the fields to fill in the tab for each item (name, images, price, inventory, supplier, variants, shipping, SEO optimization, etc.).
In the event that you do not yet have a product catalog or you have them and you want to import them, click on the “Discard” button, which you will see in the upper right of your screen.
By clicking there we go to this other screen:
Find shopify products
If you want to import your products to Shopify , clicking on the button above will allow you to upload them through a CSV file.
The other alternative is to find products with the help of the platform .
For that we are going to click on “Find products”, which takes us to Oberlo, the Shopify app with which we can incorporate items into our store through the dropshipping system .
Oberlo shopify – The best dropshipping in Shopify
Dropshipping, in a very brief way, consists of selling online with a store that does not need to have its products in stock.
When you sell a product, you buy it from a third party and they send it directly to the customer. You are, therefore, a kind of intermediary who does not even see the commercialized item.
It is a model that attracts the attention of many entrepreneurs who are looking to start their online business with a very limited budget.
All told like that, it seems like the same thing as affiliate selling, but no.
The fundamental difference is that with dropshipping you can set the price or, in other words, mark what your profit margin will be for each sale.
The problem is that the products you are going to sell will have many other online stores in their catalogs, and maybe at lower prices than yours.
Not only that, but the product sheets, unless you give yourself the effort to change them by hand, will be the same as in other tens or hundreds of ecommerces, so in Google’s view it will be duplicate content and it will be very difficult for you position them.
If even knowing all this, it is what you are looking for, you can start the creation of your online store directly from Oberlo and enjoy the same 14 days of free trial that Shopify has.
How to use Oberlo
To install this app we have to go to Applications. It is the first of those that appear promoted. You have a free plan available. It is likely that you will fall short soon, but to prove it is more than enough.
There are two main ways to find products in Oberlo.
If you already have an idea of what you want to sell, you can use the search bar at the top.
If you are just looking for ideas, you can click on one of the categories and view the product catalogs.
Once you have accessed a category, all you have to do is hover your mouse over a product and click the “Add to import list” button.
We are going to choose, for example, sneakers with LED lights.
You can continue browsing after adding the product to your import list.
Import products oberlo
This product is now on our import list.
Once you have finished browsing, you should go to your import list. This is where you will find all your products.
Get it list of imported products
From there you can edit the text, images and variants for your collections.
Once you’re done, click “Import to Store” and the product will be available on Shopify now.
Imported products in shopify
Choose and customize the template of your store
We return to the management panel of our store in Shopify and go to the second of the recommended steps, which is “Customize theme”.
Here you will be able to choose a template, add a logo and a carousel of slides of products and colors that identify your brand.
By default, it is suggested its “star theme”, called Debut and from which, by clicking on the “Actions” button, you can see a preview, duplicate it, download the template file, edit the languages or the code if you control HTML, CSS and Liquid:
Stock theme debut shopify
If you like this theme but want to make changes to it, click on the “Personalize” button and you will go to an editor where you can customize any page or element you want (fonts, colors, favicon, social networks, shopping cart, etc.) with the drag system.
In addition, you will do it “live”, that is, seeing the changes at the time you make them, and with the option of viewing how it looks on both the desktop and mobile versions.
Customize shopify template
If you don’t like the template they offer you by default, going back to the “Personalize” page, at the bottom you will find access to choose other free themes, or visit their store to see the ones that have paid.
You can also upload a Shopify template that you have previously downloaded.
free and paid shopify templates
There are currently a dozen free templates in the Shopify catalog:
free shopify themes
In the Shopify template store you have to date another 60 themes that you can filter by theme, volume of your catalog, style and other criteria:
shopify template store
Add your store domain
Now that we know how to choose the template, let’s go to the last of the startup tips: add a domain.
If you don’t have any, Shopify will assign your store one with the name you have chosen but will add myshopify.com/ at the end. Needless to say, it’s better to have your own domain .
Add shopify domain
By clicking on “Add domain” we can acquire a new domain from the Shopify platform itself or connect to an existing one that we have purchased.
In “Buy new domain” it will show us those that are available with the name that we put and the annual price if we decide to acquire it:
Buy new domain from shopify
In “Connect an existing domain” we will have the option to indicate our url or transfer it to Shopify:
Connect or transfer domain on Shopify
Shopify plans and their prices
Okay, now that we’ve completed the recommended three initial steps, let’s take a look at the monthly plans Shopify offers when your trial period ends:
Shopify pricing plans
In principle, the normal thing for those who start is to do it with the basic plan, the one of $ 29 per month. If you hire the entire year it comes out for $ 312.
At this point, keep in mind that hosting a whole year of a website in WordPress can cost you less than what Shopify costs you a month, but later we will discuss the advantages and disadvantages of each system.
As you can see, in addition, Shopify charges a commission (a variable percentage according to the plan) plus 0.25 euros for the use of a credit card in its payment system.
This is something that you should take into account when setting the prices of your products, especially if you are going to resort to dropshipping, since it will narrow your profit margin.
Under the plans you have the possibility to delete your online store to sell exclusively through a purchase button on Facebook, or in person from a point of sale, for $ 9 a month:
sell on facebook or in person with shopify
We have finished with the options of the “Home” page (well, below what you have seen so far you have suggested readings from the Shopify blog, a video tutorial and some other help features), so we are going to explain the menu on the left.
The Shopify Management Panel
In “Orders” is where you will manage your sales.
Logically, to process your sales and track orders, you must select one of the Shopify payment plans.
Order management in Shopify
In “Preliminaries” you will determine aspects such as whether you are going to accept orders over the phone, sending invoices online to your customers and accepting payments.
Accept orders over the phone, email invoices to your customers, and collect payments.
Finally, within the Orders submenu you have a section to manage abandoned carts.
Abandoned shopping carts
In the next menu item, “Products”, we saw the first option previously, since it was one of the three starting tips (adding or finding products for your store).
The second option is “Transfers” and that is where you will manage the inventory you have acquired from your suppliers.
You will need to have purchased before you can track and receive those item transfers, as is obvious:
Add product transfers in shopify
From “Inventory” you can track the stock of each of your products to know when stock levels are low.
In “Collections” you can group your products so that customers find them by categories, by size, by color, on sale, seasonal, etc. Depending on the template you have chosen, the collection pages you create will look different.
Create collections in Shopify
To enable the sale of “Gift Cards”, the last option in the “Products” menu, you must have a plan higher than the Basic one.
Shopify gift cardsShopify gift cards
The next menu item is “Clients”. From here you can add clients and consult the data and purchase history of each one of them, or import them to your new store through a file in CSV format.
Customer management in Shopify
Add customers in Shopify
In “Reports and statistics” you have a panel with lots of useful information on the progress of your online store.
You can monitor in real time from the conversion rate or the average price of the orders, to the traffic sources of your visits or your sales, among other data of interest.
Shopify reports and statistics
You can get a report on any of the concepts that the statistical panel shows you, and even customize them with the criteria that you consider necessary.
Shopify reportsshopify custom reports
In “Live view” you can check in real time how many visitors your store has at any given moment, the behavior of customers in the last 10 minutes and the page views per minute in the same period.
Live audience on shopify
We now turn to Marketing, a section from where you can create campaigns and monitor results without leaving the Shopify tool.
Also from there you can configure Facebook ads or add your products to Google Shopping:
Marketing recommendations on Shopifyshopify marketing campaigns
In “Codes” you will be able to create and configure discount codes for your customers, in order to reward their loyalty and thus encourage conversions.
Discounts on Shopify
You can do them “by hand” or set them as automatic, so that they appear to the users of your store when they are on the payment screen and they meet the requirements that you have determined.
Create automatic discounts in shopify
In “Applications” we simply find a gateway to the Shopify app store.
The platform itself tells you that more than 80% of the stores that use its software use additional applications.
They give you as an example four of them that are either free, or have a free trial plan for a few days or it costs nothing to install them.
But once you land in the Shopify Apps store you will be able to verify that a good part of them require, sooner rather than later, monthly payments of different amounts to be able to use them.
This makes your online store project significantly more expensive. It is something that you should take into account and assess if you can assume it or it is worth it.
Although there are paid plugins in WordPress , a large number of them, among which are the most important and popular, are free and offer great features without having to go through the box.
From there, you choose. But with the information in hand.
At this moment, the online store that you are building with Shopify appears as the only sales channel. But you can have more.
If you hit the “+” button there is a screen with the different possibilities.
Add sales channels in Shopify
These are, in fact, apps that are in the app store that we saw before and that, as I mentioned before, have a monthly cost added to the rate of the plan you have chosen to use Shopify.
Contents and settings of your online store
If you are going to focus at the moment on your ecommerce, click on “Online store” to make the adjustments and customizations you want.
“Themes”, the first of the options that appears in the displayed submenu and that offers to select a template, we already saw at the beginning of this guide.
The next one, “Blogs”, takes you to the editor where you can write articles about your sector, your products or your offers to work on content marketing , make yourself known and attract users to your website.
Add pages to your online store Write clear titles and page descriptions to improve your search engine optimization (SEO) and help customers find your website.
In “Pages” you can write clear titles and page descriptions to improve the SEO of your website and thus help customers find your website.
You can create a contact page, a size guide, a FAQ and their answers, etc.
The next section, “Navigation”, allows us to create the menus of our website (main, bottom, side) and list of links.
Also from there we can make redirects of URLs or import those that we have, uploading them through a CSV file.
Make redirects in Shopify
We already saw the “Domains” section at the beginning of this guide, so we go directly to the last item in this menu: “Preferences”.
Here different possible settings for your online store come together.
Firstly, you can define the title and meta description of your home page or home of your online store, which as you well know are very important for web positioning.
Shopify SEO and indexation in search engine
Then you can insert the Google Analytics tracking code to monitor and analyze traffic and conversions from your website from this tool; And you can also provide your Facebook Pixel ID to track the advertising campaigns you create on this social network.
Insert analytics and facebook pixel code in shopify
Finally, you can enable a password so that only customers who have it can access your online store.
Access to the configuration options will be found at the bottom left of the Shopify control panel screen.
We have already seen some of the functionalities included in this section because they are available in the previous menus, but there are others that have not.
It displays the store’s contact details, the standards and formats used to calculate product prices, shipping weights and delivery times, and the default currency.
General shopify settings
Determine the taxes applicable to your products, shipping rates, digital products, etc., and the tax regions.
Tax management with shopify
Here you will activate the payment methods of your online store (Shopify Payments, Paypal, Amazon Pay, alternative payments, manuals) and the types of payment authorizations.
Shopify payment providers
The space from where you manage the places where you sell products, send orders and keep inventory.
Depending on the plan you are paying, you can 4 (Basic Shopify), 5 (Shopify) or 8 (Advanced Shopify).
The space where it shows you the information related to your Shopify user account.
From here you can also add employee accounts; allow these employees to use external services, such as Google Aps, to log in to the control panel; hire a Shopify expert to improve your store; pause or close it.
Here you decide questions such as whether you want to ask the customer to create a user account on your website at the time of payment; the contact method that they can use to pay and receive updates (mail or phone); what information the payment form will require; how your store will respond to payments and orders; email marketing and the language of the payment screen.
From this section you can configure the notifications that your clients will receive. The templates are editable. Also who and how will you receive notice each time you order.
Finally, there is the option to create webhooks that will send XML or JSON notifications to a specific url.
Add here the credit card from which you want to pay your bills, see the summary of the expenses and income of your account and if you have credits.
Invoicing in Shopify
From this section you will establish where your shipments will depart, the areas where you will deliver and their rates, the dimensions of your packaging, delivery notes and alternative shipping methods.
It has no mystery. It is simply a section with a file upload button to upload images, videos and other documents.
Upload files to shopify
Create legal pages in Shopify
So far the complete review of all Shopify menus and features.
If you are one of those who prefer to move through the pages with the keyboard rather than with the mouse, here are also some Shopify keyboard shortcuts:
Shopify keyboard shortcuts
Shopify vs WordPress: Which is Better?
Many people solve this question by saying that Shopify is the ideal platform for those who do not have design and programming knowledge, but want to have an online store easily and quickly.
We are going to compare both systems in the fundamental points that affect all e-commerce to see which of the two is more worthwhile. Because sometimes the quickest and easiest is not always the best, nor the most convenient in the medium and long term.
Interface and ease of use
Shopify has a simple and easy to use interface. Its main advantage is the centralization of almost everything concerning the creation and management of an e-commerce store in a single space, and its quick start-up.
Instead, WordPress presents a little more work until you get your website up and running. However, it is a flexible and quite intuitive platform and is available today to anyone who has the desire and interest to earn money online .
Nothing a good WordPress tutorial doesn’t solve. In fact, the community of WordPress users is much larger than that of Shopify. As they say, the water will have something when they bless it.
The trick of the “all in one” of Shopify is, at the same time, a drawback, as you will see just below.
The fact that Shopify is an online tool that incorporates your ecommerce web hosting as standard prevents you from controlling first-hand certain elements that are fundamental to WPO (Web Performance Optimization).
WordPress, on the other hand, being a free open source software that requires installation and hiring of a hosting , allows you to choose the server that best suits the needs of your project.
Another of Shopify’s handicaps is its price.
Shopify’s cheapest monthly plan ($ 29) costs the same as hosting for a WordPress project can cost a year.
The vast majority of Shopify apps are not free, unlike many of the WordPress plugins that make certain tasks so easy. In the case of online sales, Woocommerce is the most popular WordPress ecommerce plugin.
Although Woocommerce may need a payment plugin to expand its functionality, you will pay for it once and that’s it, while Shopify apps have a monthly cost. Definitely something to keep in mind.
Shopify charges you a commission for each sale you make, a very negative point to consider when the profit margins are narrow, as in the case of affiliate sales or dropshipping itself.
WordPress does not charge you anything as a platform for the sales you make.
Otherwise, the two platforms accept the vast majority of payment gateways that exist, add-ons through or not.
The management of product variants is much more flexible in WordPress than in Shopify, where you have a limit of three options for each item, whatever the plan chosen.
WordPress beats Shopify in terms of templates, both free and paid. Shopify only has 70 themes (customizable, but in a limited way) compared to the thousands and thousands available in WordPress, where new ones are created practically every day.
My Orbital Theme , for example, is specifically optimized to help search engine positioning on your website.
Shopify templates cost up to $ 180, while paid WordPress templates have a much lower average price.
Shopify, as it is a paid tool, offers 24/7 online support that, as such, does not exist in WordPress, although few problems or questions will remain unresolved or addressed, respectively, in the thousands of blogs, tutorials and videos that exist on this platform.
Another factor to keep in mind is that if you choose Shopify and tomorrow you want to migrate to another service, you will encounter problems and / or need help from third parties, while with WordPress that does not happen.
It is also not easy to take your content from another platform to Shopify.
If you want to have an affiliate sales store, such as a TSA , in Shopify you will not be able, since it does not allow you to assign urls at your discretion to your products.
Maybe there is an app that makes it possible, but surely you will have to pay for it.
In WordPress, on the other hand, you can decide what type of online sale you are going to make, and then retract and change to another system without major problems.
When it comes to SEO , although Shopify realized long ago that it was at a frank disadvantage and solved some gaps, the truth is that WordPress takes the cake by far.
Any user who wants to work well on the positioning of their online store will find that Shopify is very narrow.
The Shopify blog does not allow categorization, but only tags, and assigns urls to your articles that are not very clean. Nor does it create versions of the posts.
Compared to WordPress, the undisputed king of content creation, management, and archiving systems on the Internet, Shopify falls for Technical KO.
Even for multilingual websites, WordPress is easier, where you can also easily import and export pages and articles.
And the winner is…
Although without detracting from the power of Shopify as a tool to create online stores, my final conclusion is that if you want to have total control over your website, instead of leaving it in the hands of third parties, and starting your online project with a limited budget, always bet for the versatility of WordPress.
And you do you think? Are you from Shopify or WordPress?
Doubts, comments? I’ll wait for you down here!