BigCommerce is a powerful and popular solution for anyone who creates online stores and e-commerce stores. BigCommerce is a well-established actor, and it also recognizes the power of content. This is why they recently launched a new eCommerce solution built specifically for WordPress users.
In this BigCommerce for WordPress review, we will introduce you to this new solution that allows you to combine the best features of BigCommerce and WordPress to maximize your efficiency on both fronts.
If you plan to create a new ecommerce store, or are looking for a new ecommerce solution for your existing online store, be sure to read this review to find out if BigCommerce for WordPress is the right option for your project.
About BigCommerce for WordPress
As the name suggests, BigCommerce for WordPress was built to facilitate the integration of these two popular platforms.
If you want to create your website with WordPress but let BigCommerce take care of the e-commerce part of your business, then this integration should be interesting.
This WordPress BigCommerce review will explore this new product in more depth. However, for a quick overview, it’s fair to say that you can centrally manage your product catalog, as well as customer and order data, with BigCommerce, while WordPress takes care of how your website or store looks and works. .
So if you are interested in combining the world’s most popular content management system with a powerful cloud trading platform, read on for more information.
Who is BigCommerce for WordPress for?
The BigCommerce and WordPress integration is intended for those who value the power of content marketing while still wanting to access a leading eCommerce solution. Using WordPress for your website allows you to follow in the footsteps of countless brands using your website – and in particular, your blog – to tell your story, connect with your audience, and grow your followers.
But by adding BigCommerce to your project, you can let WordPress take care of the content, while BigCommerce takes care of the e-commerce tasks.
Here are some of the reasons why you might want to consider BigCommerce for WordPress for your project:
Create your own community
If you want to build a community around your brand and connect personally with your customers, rather than (or as well as) selling through third-party markets like Amazon or eBay, creating your own WordPress website is one way to to achieve this. If that sounds appealing, BigCommerce for WordPress might be right for you.
Another benefit of using WordPress for your website and ecommerce store – with BigCommerce providing online store functionality – is the greatest potential for acquiring organic traffic. Instead of having to rely on advertising, such as PPC ads, as the only way to attract customers to your store, you can use the content you post on your WordPress website to increase your brand visibility in search engines.
WordPress is well known for its content management capabilities. So if you want to engage in content marketing to increase your audience, for many projects, there is no better platform to use than WordPress.
Control the sales journey
Having your own website, instead of selling through a third-party market, has another benefit. Being in control of your own website, or storefront, allows you to guide potential customers through a sales funnel, rather than having to close the deal at the first point of contact.
If you are selling high-value items that are not often purchased as impulse purchases, this should be of particular interest. With your own website, you have the time to educate the customer with the content of your site. It can also demonstrate how your products can help with your problems and demonstrate that you are a company they can trust.
You can also encourage potential customers to join your email list, allowing you to contact them later. Whether they remain on your site or leave it, you can stay in touch with them throughout the sales cycle. Then when they are ready they can make the purchase.
If you like the sound of something like that, then WordPress is a system with a proven history of website creation that can deliver these results. The combination of WordPress with BigCommerce provides you with everything you need to create your own online store where you are the owner of the shopping experience, from start to finish.
Now with the launch of the BigCommerce integration for WordPress, you have a direct way to use the two together.
The best BigCommerce features for WordPress
As we’ve just seen, there are plenty of good reasons to use BigCommerce with WordPress for your online store or e-commerce project.
Now in this section of our BigCommerce for WordPress review, we’ll cover some of the main features and a few more reasons why this might be a good fit for your business. After that, we will explore how this plugin works and the integration it makes easy.
The best of both worlds approach
WordPress now powers around 30 percent of all websites, suggesting it is an accomplished piece of software. BigCommerce may not be the most widely used eCommerce solution available today. However, it is definitely one of the most powerful store building options out there. The fact that BigCommerce is used by some well-known brands, including Toyota, Kodak, and Ben & Jerry’s, should give you an idea of its capabilities.
WordPress is ideal for creating custom websites. Even if you choose an available WordPress theme, you can use any of the many drag-and-drop page creation tools to create custom product pages, unique product category pages, and custom landing pages to promote your latest offerings.
Not only that, but WordPress was originally created with blogging in mind. Thanks to this, whatever type of content you want to post on your WordPress website, you can probably do it.
So if you want to use your online store to tell your brand’s story, instead of just listing products, then WordPress is more than up to the task. As mentioned earlier in this BigCommerce for WordPress review, having freedom on your website allows you to take advantage of content marketing to increase traffic and increase your audience.
BigCommerce, on the other hand, is an e-commerce system first. It has the power to operate online stores and e-commerce operations of all shapes and sizes. By combining the two with the use of BigCommerce for WordPress, you can take control of content publishing and user experience, while using a powerful e-commerce system specially designed to manage your store.
A BigCommerce dashboard for multiple WordPress websites
If you have multiple online stores or sell on a variety of different platforms, you can manage all e-commerce activity through a central BigCommerce dashboard.
This also applies if you want to publish your product catalog on more than one WordPress website. BigCommerce for WordPress allows you to manage your products, orders and shipping updates, through a control panel hosted in BigCommerce, to then deploy the products where you want, depending on the supported integrations.
Intuitive user interface and experience
BigCommerce for WordPress allows you to combine these two systems through thoughtful integration. As a result, the two user interfaces complement each other, rather than collide. This makes managing your store easier and, at the same time, benefits your customers, thanks to an intuitive user interface and shopping experience.
BigCommerce software as a service platform has been built to handle e-commerce projects of all sizes. By integrating your WordPress website with BigCommerce through this plugin, you can ensure that your eCommerce store is capable of scaling.
Instead of installing plugins that turn your WordPress website into an e-commerce platform by adding e-commerce features directly to your site, you can take advantage of the hosted BigCommerce service and let your servers do all the heavy lifting while your WordPress website You do what you do best when handling content management tasks.
Instead of trying to turn WordPress into something it is not, you can connect it to a specific and powerful eCommerce platform with infinite scalability.
Strong focus on e-commerce security
Compared to running a regular website, managing an e-commerce store comes with many responsibilities. Arguably, the main responsibilities are related to security issues around payment processing and customer data.
By letting BigCommerce handle the e-commerce side of things, while still using WordPress for the rest of your website, you can effectively outsource the burden of PCI compliance. Your customers will continue to enjoy a seamless and secure payment process. But hopefully you can sleep a little bit more comfortably knowing that your tent is PCI compliant.
Wherever your customers are, there is a high probability that BigCommerce can accommodate them and their preferred payment methods. In fact, BigCommerce – and your WordPress website if you choose BigCommerce for WordPress – supports over 65 payment gateway integrations. These options cover more than 100 countries and 250 local payment methods.
BigCommerce even supports the provision of financing options, giving customers more buying power.
According to information on the BigCommerce website, providing financing can lead to 44 percent more cash conversions.
AMP enabled and Gutenberg ready
BigCommerce for WordPress is a modern plugin that is constantly being developed. Because of this, it should come as no surprise that it is fully compatible with the latest version of the WordPress editor, known as Gutenberg
This means that you can use Gutenberg’s block-based editor to create your store, using imported products from your BigCommerce account.
The BigCommerce plugin for WordPress is also fully AMP enabled. This ensures that the BigCommerce products featured on your WordPress website are mobility-friendly for fast load times and maximum ease of use.
Building the WordPress way
Just like WordPress software itself, you have access to the BigCommerce key for WordPress plugin files. This will help ensure that the integration works with your WordPress website. This is especially useful if you have customized the theme and site. There is a complete set of online documentation available to help you use the plugin and extend it.
How does BigCommerce for WordPress work?
The BigCommerce plugin for WordPress, which has been created by BigCommerce, is available in the official WordPress plugin directory.
Once installed on your WordPress website, the plugin will connect your site to your BigCommerce account or ask you to start a BigCommerce trial. You can then start the process of copying your products from BigCommerce
These products are added to your WordPress website as custom message types. All the necessary ecommerce pages are created for your site, too. This includes the shopping cart, checkout, and account area, to name a few.
Since BigCommerce is a truly feature-rich eCommerce platform, once you have installed the BigCommerce plugin for WordPress on your site, all those features will be available to you, through your website.
However, those features will not install or run on your WordPress website, which will save a lot of resources and potentially slow down your site. Instead, they will all be hosted on BigCommerce servers.
Not only that, but orders are also not processed by your WordPress website. The heavy lifting takes place on BigCommerce servers, rather than your web hosting account. So no matter how big or busy your store is, you will be able to scale e-commerce operations without slowing down or experiencing downtime.
BigCommerce for WordPress Review Final Thoughts
Essentially BigCommerce for WordPress allows you to use the best aspects of both platforms. WordPress takes care of managing the content and user experience of your website, while BigCommerce takes care of e-commerce functionality.
While WordPress is free, BigCommerce is not. To use this platform, you will need a subscription to its premium service. It is true that WordPress is free to use.
But if you want to create an eCommerce store with WordPress, you will probably have to buy some additional premium plugins. Taking this into account makes BigCommerce a more affordable solution. This is especially true once you start looking at all the BigCommerce eCommerce features.
Financial considerations aside, you could try turning WordPress into an eCommerce platform by installing plugins that add additional features.
However, this could cause problems when it comes to site performance and security issues. There is also the management of your platform that you should think about. This typically includes keeping everything running smoothly and your choice of third-party plugins working together.
Instead, you can combine WordPress with BigCommerce and take a better approach to building your e-commerce business. Thanks to the launch of BigCommerce for WordPress, connecting WordPress to a powerful hosted eCommerce solution has never been easier.
BigCommerce takes the pressure off eCommerce from your WordPress system. Try it here!