SOCIAL may be the new hot-code but, SEARCH still pays the bills.
If you are trying to push-start a business, congratulations, you’re already one step ahead of your rivals.
But if you have already been in the business for some time and still haven’t paid a heed to SEO, you clearly have underestimated it’s worth.
In any case though, going through this blog will make you aware of all the powers that SEO entails and all the ways it can boost your business sales, ROI and leads.
What is SEO ?
SEO, search engine optimization is the process of making use of data, analytics and search algorithms to make your online business appear higher in the search engine rankings.
The rule is simple, the higher the rankings, the more people see it, the more people visit it, and the more people purchase through it.
Not sure? Read this.
Let’s take a real-life example. Supposedly you want to buy a new mobile phone, or a new air conditioner? What is the first thing you do?
Of course, you Google it!
Google is a search engine, it displays a variety of results based on your search words (called keywords). It displays hundreds and thousands of them. But do you go through all of them?
Which brings us to the point.
You only care to surf over the first 3 to 4 websites with your product in it. You don’t even bother opening the others.
Because firstly, that’s human nature.
But secondly, because we trust the search engine’s algorithms, and believe that the first few picked out by it, would be the perfect ones.
The Role of SEO
So what does SEO do?
SEO taps right into the search engine’s favourite algorithm for the selection of a top-ranking website and readies your business website accordingly.
When all different aspects of the SEO process are aligned, it makes your business website appear up top the search engine results.
And because of a high ranking on the results page, your website gets more views, more visitors and more business.
Simple, isn’t it?
Think of it as a flight of stairs designed distinctively for you to reach the ultimate heights.
Advantages of SEO
SEO is a compound process with a number of branching aspects. All these aspects must be brought into speculation to create some fantastic results.
Other than the above stated benefits, there are many other long-range benefits of SEO company in India.
Excited to know all of them?
Alright, let’s make it more convincing for you for your own good.
1. SEO is a One-Time Investment
You simply get to save a lot. How?
You don’t need to spend money on advertisements or PPC (pay per click) type of marketing techniques. SEO can take your business on a long ride, solo!
When Google and other search engine’s algorithms are met by your website, it automatically rewards it by redirecting the search traffic towards it.
This process is good to go for months or even years to come!
There is no need to spend extra money, provided that you keep updating your website’s content and features right according to the latest search engine’s updates.
Now, if you’re worried about the snippets part of PPC marketing, yes they do appear above all the search results.
But, people are 76% more likely to go through the organic search results than the snippets, according to the statistics.
2. Quality Leads are a Way to Go with SEO!
The best things about SEO is, it is the perfect form of inbound marketing.
Let me ask you a question.
So how often has it been, that you were watching a video or playing a game and suddenly a window pops out of nowhere, with an irrelevant ad, endorsing an irrelevant product in front of you?
Can’t wait to press ‘skip’ eh?
Well, let inbound marketing skip it for you.
In simple words, inbound marketing is the less irritating form of marketing, where you don’t go and poke around random people with untimely newsletters, emails and advertisements.
Rather, the customer approaches you.
Benefits of SEO for business are many, but this one tops the list.
Whenever a potential customer goes about searching for the exact thing they need, a website with a good ratio is placed in front of the customer by the search engine.
Of course, inbound marketing has more than 60% of success rate as it only attracts the people who are in actual need.
3. Saved Costs, Better Management
When we talked about how pointless was doing PPC or advertisement, we also talked about saving the related costs.
But in case you missed, here you go.
When you have a top-ranking website which is driving an insane amount of traffic on a daily basis, would you really bother putting your money into advertising of any sort?
Not only do you save the advertisement money, you can increase your business with SEO by cutting down the outbound lead generation practices like calling, visiting, staff, etc. to the least.
4. The Brand Credibility Factor
The credibility of a brand is its X-Factor that makes people wanna have it.
Brands like Apple, Adidas, Nike, have their unique X-Factors, that makes people wanna be associated with them.
Why? Because a brand’s credibility works as a status symbol for people. And trust us, people do care about statuses.
Why otherwise do you think huge duplicate markets were pushed into existence?
So, when a search engine puts your website on top of its results, it automatically is considered the best solution. And the best solution can only be provided by the best brand.
This makes people wanna be associated with your brand more, paving way for more personal referrals and leads eventually.
The reason why 37% of total clicks are made on the very first search result, is clear.
5. A Mobile-Ready Tomorrow
The future is all about more and more convenience. And the greatest networking conveniences of all time is mobile.
More than 1/3rd of the people around the globe access the internet through their mobile phones. If your website isn’t mobile-ready, you will probably have a chance to arrange a farewell party soon.
For whom you ask? Your business of course.
But, not if you get SEO done.
Another advantage of SEO is that it optimizes your website for it to be accessed over the mobile without any setbacks.
And Google loves a mobile-ready website.
With SEO done, be prepared to rank higher in Google’s favour list!
6.Staying Ahead of the Curve
Who doesn’t wanna be the best in anything they do?
Well, no one chooses incompetence on their own. But maybe you are, by underestimating the benefits of SEO?
SEO helps your business stay ahead of the curve by promising you both old and new leads.
When your ranking is high, it makes your competitors fall short. And if it’s the vice-versa case, maybe your competitors realised the value of SEO before you did.
SEO is the most prominent form of digital marketing to over 60% of marketers as of today. Staying updated and on the trend, is hence vital for a better reading on the conversions meter.
In this blog, we read about the importance of SEO and what it brings to the table.
The final part is, whether SEO is suitable for you?
Now, to answer that, we would first need to understand how suitable money looks to you?
Like money suits any person, any size, any face and any height, SEO suits any website, of any business – small scale, medium scale or large-scale, and of any vertical.
It is a one-stop, universal remedy, for business growth and recognition.
So what will it be for your business?
A traditional cycle of temporary growth and eventual declination? Or a non-stop pilgrimage to success?